Three Tips On Getting The Most Of Your Wayfinding Efforts
If you want to make it easy and effective for people to make their way through your business, there are some organizational and signage tips that you will need to keep in mind. The act of organizing this signage with the best efficiency, known as wayfinding, is incredibly important and will allow you to keep your business flowing with ease. If you want to do your best in this regard, follow these three wayfinding tips below and put them into action.
Tip #1: Don't Focus On Signage Alone
One of the most common mistakes that people make from a wayfinding perspective is to think that all they need is signage. This could not be further from the truth. In addition to quality, well organized signage, you need to be sure that you provide thorough guides, maps, and technology that will help people who enter your office get where they have to go. Depending on the size and scale of your business, one of the best things you can do is create an app that allows people to handle transactions and know exactly where they need to go to handle any in-person matters.
Tip #2: Consistency Is King
To be sure that people are easily finding their way, make sure that you have some consistency in your design principles. Uniformity in color, font and other aesthetic qualities will teach your customers what to expect and avoid any kind of confusion that may come with the territory. This allows your wayfinding efforts to be cohesive as opposed to distracting. Attempting to add too much variety can hurt you, rather than help you, and makes it difficult for your visitors to get a clear idea of what to expect.
Tip #3: Consider The Used Of LED Lighting And Signs
Incorporating LED signs into your business is well worth the investment for several reasons. For one, it is bold and attention grabbing, so you provide clear instruction and direction. In many cases, LED boards and signs can be reprogrammed, so you can change the message as opposed to having to buy an entirely new sign. This makes this purchase green friendly as well and allows you to be far less wasteful, while still getting the help that you need for your wayfinding efforts.
Keep these three tips in mind and reach out to a company that can assist you with any wayfinding efforts in your business.